Fairway Now

The project:

Beloved NYC grocery staple Fairway wanted to spread the word about its 30-minute delivery with Instacart—and what better way than highlighting just how satisfying it is to get your groceries fast in a city that never slows down?

What we did:

Working with my copywriter partner and unable to produce a new photoshoot within a tight deadline, we took existing assets and gave them a fresh spin, creating a bold, eye-catching design series that highlighted just how satisfying fast delivery can be. The campaign popped up all over NYC, from spots near Fairway stores to MTA locations, making sure it grabbed attention where it mattered most.

Results:

This became Fairway Now’s best-performing campaign yet, beating the previous year with a 4% YoY growth—our biggest win for Instacart and Fairway to date!