Groceryshop 2024

The project:

Groceryshop is the go-to conference for the grocery industry, held every year in Las Vegas. It brings together retailers from across the U.S. and Canada to connect, share ideas, and explore the latest innovations. As the leading grocery app, Instacart wanted to make a big splash—strengthening relationships with current partners while attracting new ones. Our approach? Show them how Instacart can help them “Level Up.”

What we did:

Partnering with Moonlab Productions, we built an eye-catching 20x30 booth experience that showcased how retailers could Level Up in-store, online, and at home. The booth featured three interactive zones, each highlighting different Instacart offerings with hands-on demos. A major crowd favorite was our smart Caper Cart, which turned heads, along with a Plinko station, where attendees could win exclusive swag while engaging with the brand.

As the art director, I helped bring the vision to life—ensuring everything aligned with Instacart’s brand, guiding creative strategy, and refining the overall look and feel to make a lasting impact.

Results:

The booth was a standout success, praised by attendees, our sales team, and even our Instacart CEO for its engaging, retailer-focused experience. It was also featured in BizBash, and Event Marketer highlighting its impact.