Instacart Health
Instacart
The project:
Instacart Health is an initiative all about making sure everyone has access to the nutrition they need to thrive. It focuses on three key areas: Nutrition Security, Healthy Made Easy, and Food as Medicine. My team was in charge of bringing this sub-brand to life—from crafting the branding and designing the landing page to creating photography assets that capture its mission.
What we did:
We wanted Instacart Health to stand out from the main Instacart brand—something warmer, calmer, and most importantly, a brand that truly reflects healthier living. We started by shaping the branding and dialing in a color palette that best captured the idea of "healthy made easy." From there, we built a library of photo assets that matched the brand’s feel—approachable, never preachy. To bring it all together, we teamed up with HAUS to create a dedicated landing page for Instacart Health.
Results:
Instacart Health has become a big focus for Instacart, growing steadily with more health partnerships across the country and new features like SNAP/EBT payments and Care Carts to make healthy choices more accessible.
