Restaurants
Instacart
The project:
In 2024, Instacart and Uber Eats joined forces to expand access to restaurant orders directly through the Instacart app, powered by Uber Eats. As we continued the partnership expansion, I was tasked with art directing a series of campaign shots for 4 key markets—Italian, Thai, Mexican and fast food.
What we did:
As the art director for the second wave of the campaign, I led a photoshoot highlighting four key cuisines: Mexican, Thai, Italian, and Fast Food.
Working closely with our in-house photographer, food stylists, and prop stylists, I made sure each shot captured the unique vibe of these dishes while staying true to Instacart’s signature photography style. From tweaking composition and lighting to picking the perfect props, I helped bring this campaign to life in a way that felt fresh, vibrant, and seriously crave-worthy.
Results:
Our partnership with Uber Eats continues to be a huge success as customers can now stay within the Instacart app to order food delivery. In-app impressions for the restaurants campaign rose significantly when featuring our new photography.
