WFM Canada

The project:

Whole Foods Market Canada piloted a partnership with Instacart in Toronto and Vancouver, aiming to promote the retailer’s launch on the Instacart app through an OOH/DOOH campaign.

What i did:

I led the charge on bringing this campaign to life as the Art Director. With a tight budget, we had to get scrappy and make the most of our in-house resources. Partnering with my copywriter, Sam Jackson, we crafted a fun, fast-paced narrative highlighting how people could get their favorite organic produce, healthy snacks, and Whole Foods Market staples delivered straight from Instacart in under an hour. Deliverables included large and mid-tier superboards, bus shelters, streetcar wraps, skytrain interiors and even a taxi wrap.

Results:

The Whole Foods Market Canada pilot was a big success, proving that people love getting their favorite organic groceries from Instacart. Thanks to its strong performance, the program kept growing, rolling out to even more neighborhoods across the Toronto and Vancouver metro areas.